Key Skills To Look Out For In Any Digital Marketing Resume – JobMindz
When it comes to hiring employees in the digital sector, more often than not, you’ll already have a good idea of the kind of candidate you’re looking for and, as such, the skills and experience you’d like them to have.
That said no matter which role you’re recruiting for in digital, there are a number of additional skills that candidates can have on their CV which are always going to come in handy even if they’re not necessarily essential for the role’s main responsibilities and day-to-day tasks.
The skills I’m talking about might not strike you as relevant for the particular role in question but they’re ones which might just help them to solve a problem on their own and find a solution independently, rather than adding it the to-do list of other members of your team. The result? Increased productivity and a saving in time, budget and resources. And really who doesn’t like the sound of that?!
Without further ado then, let’s take a look at the five key skills that you need to keep an eye out for in any digital CV you receive and video resume.
1. HTML Coding:
While a knowledge of HTML coding is essential for web development and digital design roles, it can also come in handy in roles like content, copywriting (if the employee needs to create something directly for the web and no CMS is available), social media and even eCommerce too. In fact, I’d say any digital role which deals directly with producing and publishing content on the web would definitely benefit from a candidate who has a basic knowledge of HTML coding and CSS.
2. Photoshop/Paint Knowledge:
Just like HTML coding, it’s amazing how many roles actually involve producing some kind of imagery in the digital industry at one point or another. Yes, there’s the obvious ones like graphic design but again, it’s things like social media and content where this crops up often, along with things like digital advertising and even eCRM too so it’s definitely one to keep an eye out for! Although a knowledge of Photoshop would be amazing, a knowledge of basic Paint can also come in handy so don’t rule it out!
3. Knowledge Of SEO:
Think a knowledge of SEO is only relevant to SEO, PPC and SEM jobs? Think again. Online marketing, content, copywriting, web development and even user experience you name it, they’re all linked into SEO one way or another so candidates for these vacancies who already have an existing knowledge of SEO should definitely be considered.
4. Knowledge of Social Media:
Just like SEO, social media is linked to lots of roles in the digital sector like content, SEO, copywriting, content marketing and web development so a knowledge of the different platforms, how they all work and how best to use them could come in handy in the long run when recruiting for digital candidates.
5. Strong Communication Skills:
When it comes to any job in the digital industry, strong communication skills are pretty essential. Think about it; you might be looking to recruit a technical SEO or web developer but you’re still going to need them to communicate with other members of the team and create reports and presentations effectively so I’d really advise you to consider the candidate’s communication skills when recruiting for a digital candidate.
Hint; Their CV and cover letter should act as a big hint!
So there you go, the top five skills I think you should be on the look-out for when recruiting for a digital vacancy. Just to clarify, I’m not saying these are all essential skills but I’m saying that they could come in handy and act as an added bonus when it comes to a candidate’s day-to-day tasks.