We can see that in the yester-years, HR and Marketing departments had little to do with each other. Basically, HR department’s role is to focus on new hires and current employees, on the other hand the marketing team concentrates primarily on the consumer side of things. But in today’s world we can see that with the increasing growth of technology and social media, both the departments have been growing increasingly closer to each other and also it turns out that creating a great employer brand involves many of the same techniques as marketing the brands product.
Well many HR professionals consider themselves quite tech savvy, but the true fact is it’s the marketing professionals who tend to know and also have access to the latest technological trends in order to communicate and engage with their customers.
JobMindz.com, First Map-Based Job Search Portal through this article tells how exactly is technology bridging the gap between HR and Marketing and what can be done for them to work well hand in hand.
Customers have become potential employees
A lot of brand marketing reflects the culture and values of an organisation in order to create a rounded representation of the company in the eye of both the consumers and also job seekers. If a certain individual has become a loyal customer of the brand, chances are that they have done so because they feel they are familiar with the brands products, can identify with the company culture and share similar principles. Essentially this makes them a good cultural fit for the company, which is crucial for employee engagement and retention.
All you need then are the required skills of course and you’ve found yourself the perfect employee.
Creating an effective employer brand
Most businesses have a strong online presence for marketing purposes; however they can also leverage this presence for talent attraction. The growth of technology has really broadened the reach of an organisation, whether it through the existing company website and social media accounts or by setting up new career focused ones. This has opened up possibilities for employers to source the best candidates available to them and made significant changes to the way that employers communicate with talent.
Building a great employer brand can make a world of difference when it comes to hiring. After all, job seekers are more likely to want to work for an organisation who successfully promotes themselves for supporting their employees and having a constructive, enjoyable work environment, than for a business who offers very little insight into their company culture.
Employees are brand ambassadors
Current employees make the best brand ambassadors, as they can offer a more authentic and trustworthy representation of your organization than that presented through official marketing channels. People will look to a company’s workforce for a more honest and personal insight into a company, not only as a consumer, but also for seeking an insight into what the company is like as an employer.
Social media is the perfect tool for employee advocacy, as a large number of employees will already have an extensive network of friends, followers, and connections, expanding the brand’s reach significantly.
For more information visit: www.jobmindz.com or give a missed call to 080-68180777.